Focusing on values such as the power of optimism and the importance of solidarity, Coca-Cola has been speaking during the last 125 years about freedom, joy, youth, love, the power of team-building and the blissful feeling of belonging to a community.
And it has done so in almost every language spoken within the 200 nations in which Coca-Cola offers, nowadays, one of its 60 different flavors and varieties (Coca-cola portfolio of beverages includes more than 3.500 sub-brands).
Since the iconic commercial aired from the top of a hill in 1971, "I´ld like to teach the world to sing", in which a multiethnic chorus of young hippies was singing about how nice could it be to get a coke for every human being (every nationality and color of the skin represented, every language printed in each can of the sodas). Since this ad (which song was plagiated by Oasis in Shakermaker)... one commercial repeated through the years....
to another chorus, this time of children, singing, an Oasis cover -nice coincidence-, while finding reasons to believe, to keep believing in our grieving universe...
Coca-cola has given hopes to newborns in Spain (-MacCann Erickson. 2008-) allowing Aitana, for instance, to meet and directly receive the wisdom of the oldest, and so wisest, man in the country... Moral: we are lucky to be here, alive in this world, since our main purpose while living is to be happy.
Coca-cola has given hopes to the ugliest in Argentina, because it´s all about attitude after all...And there´s always a winner inside every person (particularly if it´s young and corageous)
Perhaps because of the red color of the logo, it seems that every day is Christmas if you drink this joyful santaclausesque soda.
Life isn´t pink (la vie n'est pas rose) but as red a our heart, our blood, our passions and whims and our tremendous will to make the most of every situation.
Coca-Cola is a smiling, easily-loving, contagious, sparkling, cheerful, flirtatious company, naif but commited, somehow childish but coherently happy and optimistic about the world around us.. That´s the personality Coca-Cola shows in its ads.
Life isn´t pink (la vie n'est pas rose) but as red a our heart, our blood, our passions and whims and our tremendous will to make the most of every situation.
Coca-Cola is a smiling, easily-loving, contagious, sparkling, cheerful, flirtatious company, naif but commited, somehow childish but coherently happy and optimistic about the world around us.. That´s the personality Coca-Cola shows in its ads.
And if the one singing is Louis Prima (like in this ad.. you need to smile too...
Bonus: this is the Oasis rip off (Gallagher´s brothers recognized I´ld like to teach the world to sing was their main inspiration)
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